Sales-as-a-Service · Vietnam
We build your sales pipeline in Vietnam.
Lum International helps international B2B companies generate revenue in Vietnam — through local sales execution, without opening an office.
Qualified meetings with distributors, partners & decision-makers
Dedicated local sales team representing your brand on the ground
Full pipeline visibility — from first outreach to closed deal
The Reality
Common Challenges When Entering Vietnam
Vietnam is one of the fastest-growing markets in Southeast Asia — but for international B2B companies, getting in is harder than it looks.
- •Distributor dependency — relying on partners you can't control
- •Lack of visibility — no presence, no brand awareness
- •No direct sales — unable to reach end customers yourself
- •Cultural barriers — misaligned expectations and communication gaps
No Local Network
Business in Vietnam runs on relationships. Without trusted local contacts, you're starting from zero — and cold approaches from abroad rarely open doors.
Language & Cultural Barriers
Negotiations, contracts, and day-to-day communication happen in Vietnamese. Misunderstandings aren't just inconvenient — they kill deals and damage trust.
Finding Reliable Distributors
Vietnam has thousands of potential partners — but identifying the right ones requires local market knowledge, due diligence, and face-to-face meetings that remote teams simply can't deliver.
Building Pipeline Without Presence
You can't build a sales pipeline from a desk in Europe. Prospects expect local availability, fast response times, and someone who understands how business is done in Vietnam.
These are the problems we solve. See how Lum International removes these barriers.
What We Do
Your sales operation in Vietnam — without the overhead.
Entering Vietnam without local presence, language skills, and an established network is a dead end. We remove that barrier. Lum International operates as your dedicated sales team on the ground — executing outreach, building pipeline, and closing deals in your name.
Market Validation
We research your target market in Vietnam, identify high-potential distributors, partners, and buyers — and assess real demand before you invest. You get data-backed clarity on where the opportunities are and whether the market fits your product.
Sales Execution
Our local team conducts direct outreach, arranges qualified meetings, and builds a structured sales pipeline on your behalf. Every touchpoint is tracked — you see exactly who we're talking to, what stage they're at, and what's moving forward.
Local Representation
We become your on-the-ground presence in Vietnam — attending meetings, supporting negotiations, and building the relationships that close deals. Your brand is represented locally without the cost and complexity of opening your own office.
Why Lum
Why companies choose Lum International.
We're not a consulting firm that hands you a strategy and leaves. We're a sales partner that does the work — on the ground, in the market, with your name on the door.
Execution Over Consulting
We don't write reports and walk away. Our team actively builds your pipeline, runs outreach campaigns, and sets up meetings with real buyers — measurable results, not slide decks.
On-the-Ground Presence
Our team operates directly in Vietnam. We attend meetings in person, navigate local business culture, and build the relationships that remote teams simply cannot.
B2B Industry Focus
We specialize in industrial manufacturers, technical suppliers, and B2B companies. No generalist approach — we understand your sales cycles, decision-makers, and distribution channels.
Fast Market Validation
Test real demand in Vietnam without opening a subsidiary, hiring staff, or committing long-term. Start lean, get data, and scale only when the numbers make sense.
Our Clients
Who we work with.
We partner with B2B companies from Europe and the US that have a strong product but no foothold in Vietnam. Our clients are typically established businesses ready to expand — not startups testing ideas. They need execution, not advice.
Industrial Manufacturers
Looking for distribution partners and direct buyers in Vietnam to expand their Asian footprint.
Technical Suppliers & Component Manufacturers
Selling specialized parts, materials, or components to Vietnamese production facilities and OEMs.
Machinery & Equipment Companies
Entering Vietnam's rapidly growing manufacturing sector with capital goods, automation, or production systems.
European & US B2B Companies
Exploring Vietnam as a strategic growth market but lacking the local network, language skills, and on-the-ground presence to execute.
Companies Seeking Southeast Asian Distribution
Using Vietnam as a strategic entry point into the broader ASEAN region — starting with one market, scaling from there.
Trusted by
Sounds like your company?
Let's discuss how we can build your sales presence in Vietnam.
Why Vietnam
The opportunity is real — and the timing is now.
Vietnam isn't just another emerging market. It's a country that has quietly built the infrastructure, talent, and trade relationships to become one of Asia's most attractive destinations for international business. Here's why smart companies are paying attention.
Average annual GDP growth
Population with median age under 32
Free trade agreements signed
Cost savings vs. China
Young & Dynamic Workforce
With a median age under 32 and over 100 million people, Vietnam offers one of Asia's most ambitious talent pools. Universities produce a growing number of graduates in engineering, IT, finance, and business — giving companies access to skilled professionals who are eager to perform and quick to adapt.
Significant Cost Advantages
Operating in Vietnam costs 40–60% less than in China and remains highly competitive against other ASEAN markets like Thailand or Malaysia. From office space and salaries to logistics — your budget goes further here, without sacrificing quality or professionalism.
Strategic Location & Trade Access
Vietnam sits at the crossroads of major Asian trade routes and has signed over 16 free trade agreements — including the EU-Vietnam FTA and CPTPP. For European and US companies, this means preferential access to ASEAN, East Asia, and beyond from a single, well-connected base.
Growing Offshoring & Outsourcing Market
Vietnam is no longer just about manufacturing. The country has rapidly moved up the value chain into IT services, business process outsourcing, and professional services. Global companies like Samsung, Intel, and Bosch already operate major facilities here — a clear signal of confidence in the market.
Business-Friendly Environment
The Vietnamese government actively encourages foreign investment through tax incentives, special economic zones, and streamlined registration processes. Foreign companies can operate with 100% ownership in most sectors. The regulatory environment is improving year over year, making it easier than ever to set up and scale.
Not sure if Vietnam is right for your business?
Schedule a strategy discussion — we'll assess your fit and outline a clear path forward, before you commit significant resources.
Contact us at [email protected]
About Us
Built at the intersection of German discipline and Vietnamese execution.
Our Mission
We exist to remove the barriers that prevent international B2B companies from succeeding in Vietnam. By combining structured Western sales methodology with deep local market knowledge, we give international businesses a reliable path to revenue in one of Asia's fastest-growing economies.
Our Vision
To become the most trusted local sales partner for international companies entering Vietnam — known for operational excellence, transparency, and measurable results. We envision a future where expanding into Vietnam is as structured and predictable as growing in any Western market.
Our Approach
A structured path from first insight to full market presence.
Every partnership follows a proven three-phase model. We begin with validation, move into active sales execution, and grow into your dedicated local sales arm — a natural progression as your business gains traction in Vietnam.
Validate
Market Entry Validation
We start by testing real demand in your target market. Through focused research and direct outreach, we deliver qualified meetings — giving you clarity before you commit resources.
- Market research & competitive analysis
- Lead research & prospect identification
- Outbound outreach campaigns
- Meeting setting with qualified prospects
- CRM reporting & pipeline visibility
Execute
Sales Execution
Once we've validated demand, we shift into active deal flow. We manage the full sales cycle — from first touch to signed contract — with structured follow-ups and local coordination.
- Everything in Market Entry Validation
- Structured follow-up sequences
- Deal support & proposal coordination
- Distributor & partner search
- Sales coordination across stakeholders
Represent
Local Sales Arm
The natural evolution: your own permanent sales presence in Vietnam. A dedicated representative who carries your brand, manages key accounts, and builds lasting market position on the ground.
- Dedicated local sales representative
- On-site client & prospect meetings
- Key account management
- Inbound lead handling
- Long-term market representation
Ready to explore the Vietnamese market? Let's start the conversation.
Get in TouchHow We Work
From first call to pipeline — in five clear steps.
Discovery Call
We learn about your product, target market, and goals for Vietnam. No commitment — just clarity.
Market Assessment
We research your target segments, identify key prospects, and map the competitive landscape in Vietnam.
Go-to-Market Plan
We deliver a structured sales plan with target accounts, outreach strategy, messaging, and KPIs.
Execution & Outreach
Our local team launches outbound campaigns, sets meetings, and begins building your pipeline in-market.
Reporting & Scaling
Weekly CRM reports, pipeline reviews, and strategic adjustments. As traction grows, we scale the operation.
Our Team & Office
The people behind your Vietnam market entry.
A lean, focused team with one mission: help international B2B companies build real sales traction in Vietnam. No layers. No bureaucracy. Direct access to the people doing the work.
Richard Schacht
Co-Founder & Managing Director
Germany
Leads strategy, marketing, and B2B client relationships. Richard ensures every engagement follows the structured, accountable approach that European and US companies expect when entering the Vietnamese market.
Jesse James Bell
Co-Founder & Head of Vietnam Operations
Vietnam
Based in Vietnam, Jesse manages local execution, supplier relationships, and on-the-ground operations. His deep network across Vietnamese business communities gives clients direct access to decision-makers.
On the ground in Vietnam.
We operate from Vietnam with a physical office and local infrastructure. Our team meets prospects face-to-face, attends industry events, and builds the in-person relationships that drive B2B sales in this market. This is not remote outsourcing — it is local presence with international standards.
Vietnam
Local office · Local team · Local results
Next Step
Let's discuss how Vietnam fits
into your growth strategy.
A focused 30-minute conversation — no pitch, no obligations. Just clarity on your next step.
Get Started
Schedule a Strategy Discussion
Whether you are an international company exploring market expansion in Vietnam, we will assess your fit and outline a clear path forward — no obligations.
Prefer email? Contact us directly at
[email protected]